Advertising

Written by Ashley Davis Wednesday, 06 May 2009 23:47

HeliTuning has a relatively simple advertising portfolio designed to make it easy for our clients to understand how their campaign media will be presented to the sites visitors.

All banners are operated on a site wide basis, we don't target specific areas of the site, although we will consider requests of this nature and the site has functionality to do so. With the site wide policy in effect any banner placed with HeliTuning is displayed on all articles within the site, guaranteeing maximum coverage for our clients.

All site banners can rotate if they are sharing a placement with other banners, although we try to avoid this where possible.

We operate only two banner sizes, the first is the top of page premium banner which is 250*250 and rotates with other banners occupying the same slot at the top of the right hand advertising column of the site.

The second banner size is 250*80 and these range below the top banner and stretch down the right hand advertising column of the site.

The pricing policy is based on banner size and position, again we have kept this very simple.

The premium size (250*250) top banner is £160 per month (approx $260 US dollars).
The standard banner (250*80) is £120 per month (approx $190 US dollars).

Invoicing by default is monthly in advance but by arrangement can be performed quarterly.
If paying the whole year in advance then one month will be provided free of charge and 11 months invoiced.

HeliTuning also produces video media such as build, setup and flight videos.
We can place inline advertising within these videos and again we offer two styles of advertising.

Static video banner, added to all videos as they are produced (not retrospectively) and are placed onto 10 videos at a cost of £200 (approx $320 US dollars).

Fully animated video banner, added to all videos as they are produced (not retrospectively) and are placed onto 10 videos at a cost of £300 (approx $480) plus a one time charge for designing and producing the banner of £250 (approx $400 US dollars).

Whilst site banners are dynamic and only shown whilst the client is paying an advertising contract, video banners are static and once added to a video they are permanent / never removed.

As measurement of HeliTuning's site visitor counts we provide two charts, we do this as different sites display different data.

Firstly our 'people per month'. This is a calculation of unique people who visit the site per month, ie. this is your advertising audience, the number of people an advert with us will be shown to per month.

Secondly our 'Visits' per month, this is a measure of how many times per month we are visited, regardless of whether this is the same person visiting daily, ie. repeat visits are not stripped out. Often these figures are used by sites to give a somewhat skewed view of just how many individual site visitors they have, we provide these just for comparative purposes the previous chart is the one we prefer to use for assessing target audience for advertising purposes.

The full data can be accessed here.

All enquiries to either:

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